Jewelry packaging is a plus!

 Packaging design is very important for any industry. As the jewelry market matures, the demand for jewelry packaging continues to expand. Jewelry retailers are taking notice.

If good-looking jewelry is matched with a good packaging design, it will definitely play a finishing touch, increasing the brand image and making it easier for consumers to be attracted and accepted.

If you don't know how to start? May wish to learn from these packaging techniques to make jewelry packaging more marketing.

01 Minimalism Packaging for Cosmetics

Through simple packaging, all unnecessary things are stripped away, and the essence of the object is highlighted, which is in line with the core principles of minimalism.

Found a warm home in packaging design where elements like product, colour and typography really shine.

02 Mono Tone Packaging

Nude is not just one color, but a complex mixture of peach, rose or ochre undertones with cream or chocolate undertones.

In packaging design, the move to an all-encompassing nude and neutral shades is increasingly appealing.

China's jewelry consumer market continues to improve

 The China Jewelry Industry Association recently released the "2021 China Jewelry Industry Development Report" (hereinafter referred to as the "Report"). The "Report" conducts research, data collection, statistics and analysis from multiple dimensions such as jewelry retail market, import and export, e-commerce platform, human resource supply, listed companies, and R&D innovation. Covering the main categories of the market such as gold, diamond, platinum, silver, jade, and colorful treasures, it comprehensively reflects the development of the jewelry industry in 2021.

The "Report" shows that in 2021, the total size of China's jewelry market has reached a new level of 720 billion yuan, an increase of 18% from 2020. In 2021, which is still plagued by the new crown pneumonia epidemic, the recovery growth of the jewelry industry shows a trend of steady progress and improvement.

The Ornamentalization Trend of Jewelry Industry

 Jewelry becomes ornamentalized. What does it mean?  That is, jewelry  still maintains some key attributes but necessarily of high quality. Cultivated diamonds or other gemstones are used instead, integrating the style and function of jewelry, improve cost performance through creative design, open up the market for young consumers, and make the most fashionable jewelry.

"Jewelry-oriented" is a new opportunity for young people to compete with traditional jewelers. Young people understand young people best. If young people start a business in the direction of "jewelry-oriented", it is like making products for themselves, and the chance of success in entrepreneurship It will be greatly increased. On the contrary, it is like a traditional jeweler. It is difficult to make achievements in this field in terms of team characteristics and brand recognition. Many second-generation treasurers have always thought that their parents' jewelry business was too traditional, and they were unwilling to take over.

For fashion jewelry, the market size has increased from 327.2 billion yuan in 2011 to 602.8 billion yuan in 2019. In 2020, due to the impact of the epidemic, the channel scale will decline, but the impact on demand will be small, and the post-epidemic era may show a V-shaped rebound. Compared with gold diamonds, the growth rate of fashion jewelry is higher than the average level, focusing on design and light material, low price, high frequency, strong sense of design and personalization and other attributes are more in line with the consumption needs of young people to "please themselves". As the marriage rate of young people declines, the wedding attributes of jewelry will be replaced by fashion attributes in the future, and fashion jewelry will gain more growth opportunities through the transmission of brand concepts and aesthetics.

As a world-renowned luxury fashion jewelry brand with 40 years of experience, it has demonstrated its resilience during the 20-year epidemic, with revenue of 1.64 billion yuan. The average product price is about 1,000 yuan, and old customers contribute 32% of DTC revenue. The loyalty and repurchase rate are very high, and there are already a large number of highly sticky users.

However, fashion jewelry also has its own problems. The life cycle fluctuates greatly, and the high iteration of multiple categories continues to perform. Fashion jewelry raw materials lack scarcity, so different from high-end jewelry that relies on long-term precipitation of brands, it is bound to expand the scale through a low-cost and high-frequency business model, and seize the market through explosive force. 

Bridal Jewellery Worth 2 Billion Kyats with diamond bouquets

In recent years, the weddings of celebrities and rich people from all walks of life have become more and more expensive. Most people would think that the wedding will be only once in a person's lifetime, so they try their best to be extravagant!! From royalty to celebrities, we have witnessed too many luxurious weddings.

The recent news of the wedding of a local tyrant in Myanmar is also so luxurious that it makes people's jaw drop!

Myanmar Diamond Wedding - Magnificent Bridal jewellery

This wedding in Myanmar, which shocked countless people, can only be described two words: extremely extravagant! The entire wedding cost billions of kyats, and the bride's dress alone is worth 1.2 billion.

Extravagant Myanmar Bridal Jewellery

The bride wore a dark blue Burmese wedding dress designed and sewn by the famous designer Min Thet San, and walked slowly to the blessing platform with the groom's arm.

Bridal Jewellery Wedding dress

The skirt of the wedding dress seems more than three meters, and it gleams under the light, which sets off the bride beautifully.

The long dress sparkled because more than 30 strings of diamonds were set on the wedding dress. Look, these diamonds are not cheap rhinestones, but genuine natural diamonds! Not only is the bride's wedding dress set with diamonds, but also she wears a diamond necklace and a diamond tiara. Even the bride's bouquet is made of diamonds!

According to Myanmar media estimates, the wedding dress is worth 800 million kyats, the bride's bouquet is worth 150 million kyats, plus the crown and other accessories on her head, the total value of the bride is more than 1.2 billion kyats. A veritable "Diamond Bride"!

Who Determines Value of Jewellery Design?

Nowadays, jewellery plays an increasingly important role in people's lives. And collectors' pursuit of jewelry has gone beyond the gems themselves, and they become more and more pursuing the value of design.

So who determines the value of jewellery design? 

This is a good question.

For gems, we have pricing standards and market references, but there does not seem to be a fixed standard for the value of design, and aesthetics are a matter of opinion. When auction houses are valuing jewellery lots, in most cases they simply do not consider brand value and design value. If experts favour the design of a piece of work, it is almost certain that it will be a big hit at auction, but it will still only be evaluated from the gem and the crafting itself. So how does the value of design manifest?

In 2012, Cindy Chao's "Rebirth Butterfly Brooch" was sold at a hammer price of 5 times the estimated price of about one million US dollars. The multiple of the difference between the transaction price and the estimated price is the value of the design.

In 2020, Wallace Chan's "Fire Phoenix" brooch sold at HK$2,375,000, nearly three times more than the underestimated price. This gap also comes from the recognition of collectors.

Although we cannot judge the superiority of design by price, outstanding works that have been recognized since ancient times will certainly have matching high prices. Because the real value of design has always been left to the buyer to decide! Which works can have more value than the material is really measured by real money, which is very fair.

How to determines the value of jewellery design?

If it's you who determines the value judgment of the jewellery design, how should you judge it? Or rather, how should you choose the jewelry design?

Detail

In the 1980s and 1990s, gorgeous jewellery with many gems was very popular. At that time, people paid more attention to the overall effect than the delicate details. In 2000, especially after the 2008 economic crisis, the jewelry market as a whole returned to the pursuit of true and lasting value of jewelry, paying more attention to subtleties. When the most professional jewelry expert in the world gets a piece of work, he will definitely make an action, that is, turn the jewelry over, because an excellent design work should have stunning beauty from any angle.

Design

To judge the value of design, the design itself is of course very important. Whether a jewelry designer has his own design language and style, and whether he can always stick to his own style, gradually improve and dig in this style, are all things you need to consider. Buying jewelry is not just about buying materials. Of course, design is not just about drawing drawings, so you can focus on those works that combine infinite creativity and innovative techniques.

Wear

For the designer's work, wearing is definitely not negligible. They are not only cost-effective, but also more fashionable and easy to match. These works with unlimited creativity will definitely make you the most shining one in the crowd when you wear them. . When choosing, don't ignore your wearing habits and life occasions. After all, jewelry is not an antique in a safe, but a collection that can be worn on the body.

Potential

The value of design is never achieved overnight. It is more suitable to be considered in a longer timeline, so this gives us the opportunity to be insightful and to tap potential stocks. Historically, the iconic works of some design masters have a very obvious upward trend in auction. As the designer’s reputation grows, more and more collectors like him, the opportunity to buy his designs is natural. Fewer and fewer. So when the jewelry designer is not unattainable, accepting his masterpieces, maybe one day in the future, there will be a surprise.

What is costume jewelry?

Costume jewelry, also known as  trinkets, fashion jewellery, refers to fake jewelry used to adorn garments. To meet the needs of frequent changes of fashion, artificial synthetic gems (resin), imitation gems and cheap metals are usually used as the raw materials, and some may be made of low-value or subpar gems, such as agate, ordinary jade, and colored stones, etc. As the name suggests, such jewelry is generally of little value, just for decoration, although many people may wear costume jewelry the same way as real jewelry.

What is costume jewelry?

What is costume jewelry made of?

The raw materials of costume jewelry are generally taken from non-precious materials such as semi-gemstones, glass, alloys, and plastics. Because their materials are relatively easy to obtain, low cost and high plasticity, designers are free to play in the design of accessories. Instead of deliberately imitating precious metals, costume jewellery focus more on the designer's creativity and craftsmanship to reflect the value. Costume jewelry never bother to disguise being of plastic or glass. Of course, there are also some types of costume jewelry whose prices are not much lower than high-end jewelry. For example, the costume jewelry in the "Paris-Moscow" high-end handmade series launched by Chanel two years earlier, hundreds of professional craftsmen and technicians spent 10,000-12,000 hours on them. Whatever the market price, the artistic value is huge.

Noble history of costume jewelry

Nowadays, most of the costume jewellery we see has its own counters in brand stores. They are not expensive and a variety of styles are available. They are sought after by celebrities and fashionistas, and are regarded as the best helpers for matching clothes. But the earliest costume jewelry was a substitute for Fine Jewellery. This history can be traced back to the 18th century. In order to cope with rampant thieves, the wealthy at that time ordered craftsmen to make imitations according to the collections in their homes, and wear them in some less important public places (especially outdoors) Even if they were robbed, there were no heavy losses. Later, it gradually evolved into a trend. Major fashion brands active in Paris will create two sets of jewelry series for customers to choose from. Of course, the prices of these two series are very different, and the clothing jewelry industry is more class-oriented because of its rich materials. With the characteristics of broad and auxiliary clothing as the mainstay, the design scale is getting wider and wider, and it gradually breaks away from the role of "substitute" for high-end jewelry.

Jewelry Seen in Ancient Oil Paints

What is a promise ring?

A promise ring a symbol of love. A promise ring is often given by a boy to a girl to show his dedication to the relationship and demonstrates his love and represents. It represents fidelity and commitment between the two lovers.

What is a promise ring?

The custom of using a promise ring as a token of affection has a long history in China. In the Southern Dynasty (AD 420～589) Liu Jingshu's mystery novel collection Yiyuan, a romantic story is recorded: Qin Shu, a native of Peijun, dated a woman in a tomb. When parting, she cried and said: "After this meeting, who know when we'll meet again! I give this pair of promise rings to you! Seeing them is just like seeing me!" And knotted the rings to his clothes belt (Not onto fingers at that time of China), and bid him farewell.  The significance of the promise ring is clearly demonstrated in the lines.

What does a promise ring mean?

A promise ring means promise, fidelity and a romantic bond between the two lovers! It's an overture for marriage! And probably a promise ring also act a signal to the potential rivals that the girl is already in a long-lasting relationship!