Sunday, June 12, 2022

China's jewelry consumer market continues to improve

 The China Jewelry Industry Association recently released the "2021 China Jewelry Industry Development Report" (hereinafter referred to as the "Report"). The "Report" conducts research, data collection, statistics and analysis from multiple dimensions such as jewelry retail market, import and export, e-commerce platform, human resource supply, listed companies, and R&D innovation. Covering the main categories of the market such as gold, diamond, platinum, silver, jade, and colorful treasures, it comprehensively reflects the development of the jewelry industry in 2021.

China Jewelry

The "Report" shows that in 2021, the total size of China's jewelry market has reached a new level of 720 billion yuan, an increase of 18% from 2020. In 2021, which is still plagued by the new crown pneumonia epidemic, the recovery growth of the jewelry industry shows a trend of steady progress and improvement.

The "Report" pointed out that in 2021, China's jewelry industry will have a more stable market recovery growth trend in 2021 on the main tone of "stable" and "solid", and the advantages of industrial chain and supply chain resilience will be further highlighted. The market concentration has been significantly improved, the innovation drive has become stronger, the restructuring of the terminal channel structure has become more intense, and the exploration of digital transformation is accelerating.

From the comprehensive statistics of categories, in 2021, all categories of jewelry will show an upward trend. Among them, the market size of gold category is about 420 billion yuan, up 23.5% year-on-year, while the consumption of gold jewelry has increased by 45% year-on-year and 5.2% compared with the same period in 2019; the market size of diamond products is about 100 billion yuan, up 25% year-on-year The market size of jadeite products is about 100 billion yuan, up 11.1% year-on-year; the market size of colored gemstone products is about 31.5 billion yuan, up 5% year-on-year; the market size of pearl products is about 16 billion yuan, and the market size of platinum and silver products is about 10 billion yuan, and the market size of other categories of products is about 15 billion yuan.

According to data from the National Bureau of Statistics, in 2021, the total retail sales of consumer goods will be 44 trillion yuan, an increase of 12.5% ​​over 2020. After deducting price factors, the total retail sales of consumer goods in 2021 will actually increase by 10.7% over the previous year.

As for jewelry products, the gold and silver jewelry category of enterprises above designated size increased by 29.8% year-on-year, and the growth rate was ahead of other categories.

According to data from the General Administration of Customs, in 2021, the total import value of the jewelry industry will be 77.417 billion US dollars, a year-on-year increase of 143.9%; the total export value will be 29.334 billion US dollars, a year-on-year increase of 59.1%. On the whole, affected by the low base in 2020, the import value and export value in 2021 will achieve high-digit growth, and they will also increase by 28.5% and 43.6% respectively compared with the same period in 2019, exceeding the level before the epidemic. The raw materials of various jewelry categories are still imported. Mainly, continue to maintain a huge trade deficit. Among them, inlaid jewelry is still the most exported jewelry category in China's jewelry industry, with an export value of 14.486 billion US dollars, an increase of 81.39% year-on-year, accounting for 49.4% of the total export value. The import and export volume exceeded the pre-epidemic level, demonstrating the advantage of supply chain resilience.

The import and export data in 2021 shows that gold, silver and other precious metal categories maintain a steady growth rate. Among them, gold still occupies the first place in the import value of China's jewelry industry, reaching US$47.279 billion, accounting for 61.1%. However, the export value of gold has declined by a low digit year-on-year. , indicating that gold jewelry products are gradually returning to China, and the demand is showing an upward trend.

Inlaid jewelry is still the most exported jewelry category in China's jewelry industry, with an export value of 14.486 billion US dollars, an increase of 81.39% year-on-year, accounting for 49.4% of the export value, further establishing China's leading position as a major country in jewelry deep processing.

In terms of pearls, as the largest country of origin and processing of freshwater pearls, due to the decline in domestic freshwater pearl cultivation and the main dependence on imports of seawater pearls, China's pearls will show a trade deficit in 2021.

In 2022, China's jewelry industry will continue to exert its strength, and the market concentration will increase rapidly. Various factors indicate that the consumption environment of China's jewelry market is improving. With the upgrade of consumption, the market size of China's jewelry industry will continue to improve in the future.

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