Jewelry packaging is a plus!

 Packaging design is very important for any industry. As the jewelry market matures, the demand for jewelry packaging continues to expand. Jewelry retailers are taking notice.

If good-looking jewelry is matched with a good packaging design, it will definitely play a finishing touch, increasing the brand image and making it easier for consumers to be attracted and accepted.

If you don't know how to start? May wish to learn from these packaging techniques to make jewelry packaging more marketing.

01 Minimalism Packaging for Cosmetics

Through simple packaging, all unnecessary things are stripped away, and the essence of the object is highlighted, which is in line with the core principles of minimalism.

Found a warm home in packaging design where elements like product, colour and typography really shine.

02 Mono Tone Packaging

Nude is not just one color, but a complex mixture of peach, rose or ochre undertones with cream or chocolate undertones.

In packaging design, the move to an all-encompassing nude and neutral shades is increasingly appealing.

China's jewelry consumer market continues to improve

 The China Jewelry Industry Association recently released the "2021 China Jewelry Industry Development Report" (hereinafter referred to as the "Report"). The "Report" conducts research, data collection, statistics and analysis from multiple dimensions such as jewelry retail market, import and export, e-commerce platform, human resource supply, listed companies, and R&D innovation. Covering the main categories of the market such as gold, diamond, platinum, silver, jade, and colorful treasures, it comprehensively reflects the development of the jewelry industry in 2021.

The "Report" shows that in 2021, the total size of China's jewelry market has reached a new level of 720 billion yuan, an increase of 18% from 2020. In 2021, which is still plagued by the new crown pneumonia epidemic, the recovery growth of the jewelry industry shows a trend of steady progress and improvement.

The Ornamentalization Trend of Jewelry Industry

 Jewelry becomes ornamentalized. What does it mean?  That is, jewelry  still maintains some key attributes but necessarily of high quality. Cultivated diamonds or other gemstones are used instead, integrating the style and function of jewelry, improve cost performance through creative design, open up the market for young consumers, and make the most fashionable jewelry.

"Jewelry-oriented" is a new opportunity for young people to compete with traditional jewelers. Young people understand young people best. If young people start a business in the direction of "jewelry-oriented", it is like making products for themselves, and the chance of success in entrepreneurship It will be greatly increased. On the contrary, it is like a traditional jeweler. It is difficult to make achievements in this field in terms of team characteristics and brand recognition. Many second-generation treasurers have always thought that their parents' jewelry business was too traditional, and they were unwilling to take over.

For fashion jewelry, the market size has increased from 327.2 billion yuan in 2011 to 602.8 billion yuan in 2019. In 2020, due to the impact of the epidemic, the channel scale will decline, but the impact on demand will be small, and the post-epidemic era may show a V-shaped rebound. Compared with gold diamonds, the growth rate of fashion jewelry is higher than the average level, focusing on design and light material, low price, high frequency, strong sense of design and personalization and other attributes are more in line with the consumption needs of young people to "please themselves". As the marriage rate of young people declines, the wedding attributes of jewelry will be replaced by fashion attributes in the future, and fashion jewelry will gain more growth opportunities through the transmission of brand concepts and aesthetics.

As a world-renowned luxury fashion jewelry brand with 40 years of experience, it has demonstrated its resilience during the 20-year epidemic, with revenue of 1.64 billion yuan. The average product price is about 1,000 yuan, and old customers contribute 32% of DTC revenue. The loyalty and repurchase rate are very high, and there are already a large number of highly sticky users.

However, fashion jewelry also has its own problems. The life cycle fluctuates greatly, and the high iteration of multiple categories continues to perform. Fashion jewelry raw materials lack scarcity, so different from high-end jewelry that relies on long-term precipitation of brands, it is bound to expand the scale through a low-cost and high-frequency business model, and seize the market through explosive force. 

Bridal Jewellery Worth 2 Billion Kyats with diamond bouquets

In recent years, the weddings of celebrities and rich people from all walks of life have become more and more expensive. Most people would think that the wedding will be only once in a person's lifetime, so they try their best to be extravagant!! From royalty to celebrities, we have witnessed too many luxurious weddings.

The recent news of the wedding of a local tyrant in Myanmar is also so luxurious that it makes people's jaw drop!

Myanmar Diamond Wedding - Magnificent Bridal jewellery

This wedding in Myanmar, which shocked countless people, can only be described two words: extremely extravagant! The entire wedding cost billions of kyats, and the bride's dress alone is worth 1.2 billion.

Extravagant Myanmar Bridal Jewellery

The bride wore a dark blue Burmese wedding dress designed and sewn by the famous designer Min Thet San, and walked slowly to the blessing platform with the groom's arm.

Bridal Jewellery Wedding dress

The skirt of the wedding dress seems more than three meters, and it gleams under the light, which sets off the bride beautifully.

The long dress sparkled because more than 30 strings of diamonds were set on the wedding dress. Look, these diamonds are not cheap rhinestones, but genuine natural diamonds! Not only is the bride's wedding dress set with diamonds, but also she wears a diamond necklace and a diamond tiara. Even the bride's bouquet is made of diamonds!

According to Myanmar media estimates, the wedding dress is worth 800 million kyats, the bride's bouquet is worth 150 million kyats, plus the crown and other accessories on her head, the total value of the bride is more than 1.2 billion kyats. A veritable "Diamond Bride"!